/* שניאור שרר, סבב 2: "לא מבטיחים, מראים". טוקנים בלבד ב-:root. הדבר הבולט בכל עמוד הוא הוכחה אמיתית, כל השאר שקט. */
:root{
  --paper:#fafaf7; --card:#ffffff; --ink:#1e2329; --muted:#5b6168; --line:#dad7cf;
  --stone:#ece8e0; --stone-ink:#3a3832;
  --blue:#1f45c9; --blue-ink:#ffffff; --blue-soft:#e8edfb;
  --mark:#ffe15a; --up:#1e7a4f; --warn:#b4471f;
  --cta-bg:#1e2329; --cta-fg:#fafaf7;
  /* תאימות לשמות מסבב 1 */
  --accent:var(--blue); --accent-ink:var(--blue-ink); --accent-soft:var(--blue-soft);
  --radius:6px; --radius-lg:14px; --radius-sm:6px;
  --font-head:"Frank Ruhl Libre",Georgia,serif; --font-body:"IBM Plex Sans Hebrew",system-ui,sans-serif;
  --max:1120px; --gutter:20px;
  color-scheme:light;
}
@media (prefers-color-scheme:dark){
  :root:not([data-theme="light"]){
    --paper:#15171a; --card:#1c1f23; --ink:#ecebe7; --muted:#a3a7ad; --line:#30343a;
    --stone:#24231f; --stone-ink:#d9d4c8;
    --blue:#8ea6ff; --blue-ink:#0d1533; --blue-soft:#1f2640; --mark:#d8b730; --up:#5fc28f; --warn:#f08a5d;
    --cta-bg:#24231f; --cta-fg:#ecebe7;
    color-scheme:dark;
  }
}
:root[data-theme="dark"]{
  --paper:#15171a; --card:#1c1f23; --ink:#ecebe7; --muted:#a3a7ad; --line:#30343a;
  --stone:#24231f; --stone-ink:#d9d4c8;
  --blue:#8ea6ff; --blue-ink:#0d1533; --blue-soft:#1f2640; --mark:#d8b730; --up:#5fc28f; --warn:#f08a5d;
  --cta-bg:#24231f; --cta-fg:#ecebe7;
    color-scheme:dark;
}

*{box-sizing:border-box}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}
body{margin:0;background:var(--paper);color:var(--ink);font:17px/1.75 var(--font-body);-webkit-font-smoothing:antialiased}
img{max-width:100%;height:auto;display:block}
a{color:var(--blue);text-underline-offset:.2em}
h1,h2,h3{font-family:var(--font-head);line-height:1.15;margin:0 0 .45em;font-weight:700}
h1{font-size:clamp(2.3rem,6vw,4.2rem);font-weight:900;letter-spacing:-.015em}
h2{font-size:clamp(1.8rem,4vw,2.7rem)}
h3{font-size:1.25rem;line-height:1.3}
p{margin:0 0 1em}
.wrap{max-width:var(--max);margin:0 auto;padding:0 var(--gutter)}
.narrow{max-width:720px}
.muted{color:var(--muted)}
.lead{font-size:1.2rem;color:var(--muted);max-width:34em}
.mark{background:var(--mark);color:#1e2329;padding:0 .25em;border-radius:3px}
.skip{position:absolute;top:-999px;inset-inline-start:12px}
.skip:focus{top:12px;z-index:99;background:var(--card);padding:.5em 1em}
:focus-visible{outline:3px solid color-mix(in srgb,var(--blue) 50%,transparent);outline-offset:2px}

/* כותרת עליונה */
.site-head{position:sticky;top:0;z-index:20;background:color-mix(in srgb,var(--paper) 92%,transparent);backdrop-filter:blur(8px);border-bottom:1px solid var(--line)}
.site-head .wrap{display:flex;align-items:center;gap:1.5rem;height:64px}
.logo{font:900 1.45rem var(--font-head);color:var(--ink);text-decoration:none;display:flex;align-items:baseline;gap:.15rem}
.logo i{font-style:normal;color:var(--blue)}
.nav{display:flex;gap:1.4rem;margin-inline-start:auto}
.nav a{color:var(--ink);text-decoration:none;font-size:.97rem}
.nav a:hover{color:var(--blue)}
.nav a[aria-current="page"]{color:var(--blue);text-decoration:underline;text-decoration-thickness:2px}
.menu-btn{display:none;margin-inline-start:auto;background:none;border:1px solid var(--line);border-radius:var(--radius);padding:.4em .8em;color:var(--ink);font:inherit}
@media (max-width:860px){
  .nav{display:none;position:absolute;top:64px;inset-inline:0;flex-direction:column;gap:0;background:var(--card);border-bottom:1px solid var(--line);padding:.5rem var(--gutter)}
  .nav.open{display:flex}
  .nav a{padding:.8rem 0;border-bottom:1px solid var(--line)}
  .menu-btn{display:block}
  .site-head .btn{display:none}
}

/* כפתורים */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:.5em;font:600 1rem var(--font-body);padding:.8em 1.35em;border-radius:var(--radius);text-decoration:none;border:2px solid transparent;cursor:pointer;line-height:1.2}
.btn-primary{background:var(--blue);color:var(--blue-ink)}
.btn-primary:hover{background:color-mix(in srgb,var(--blue) 86%,#000)}
.btn-ghost{border-color:var(--ink);color:var(--ink);background:transparent}
.btn-ghost:hover{background:var(--ink);color:var(--paper)}
.btn-wa{background:#1f8f4e;color:#fff}
.btn-sm{padding:.5em 1em;font-size:.93rem}
.btn-row{display:flex;flex-wrap:wrap;gap:.75rem}

/* מקטעים */
.section{padding:clamp(56px,9vw,112px) 0}
.section-alt{background:var(--card);border-block:1px solid var(--line)}
.section-head{max-width:640px;margin-bottom:2.5rem}
.section-head p{color:var(--muted)}

/* hero */
.hero{padding:clamp(40px,7vw,88px) 0 clamp(48px,7vw,88px)}
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(2rem,5vw,4.5rem);align-items:center}
.hero .wrap.narrow{max-width:var(--max)}
.hero .wrap.narrow > *{max-width:720px}
.hero:has(.wrap.narrow){padding:clamp(32px,5vw,60px) 0 clamp(28px,4vw,48px)}
.hero .price-line{margin-top:1.4rem;font-size:.98rem;color:var(--muted)}
.hero .price-line strong{color:var(--ink)}
@media (max-width:920px){.hero-grid{grid-template-columns:1fr}}

/* בלוק הוכחה: גרף אמיתי + מקור */
.proof{background:var(--card);border:1px solid var(--line);border-radius:var(--radius-lg);padding:1.4rem 1.4rem 1.1rem}
.proof-top{display:flex;justify-content:space-between;align-items:baseline;gap:1rem;flex-wrap:wrap;margin-bottom:.6rem}
.proof-name{font-weight:600}
.proof-name a{color:var(--ink)}
.big-num{font:900 clamp(3rem,7vw,4.6rem)/1 var(--font-head);color:var(--ink);margin:.2rem 0 .1rem}
.big-num small{font:500 1rem var(--font-body);color:var(--muted);margin-inline-start:.4rem}
.chart{direction:ltr;width:100%;height:auto;margin:.8rem 0 .3rem;display:block}
.chart .cold{fill:color-mix(in srgb,var(--ink) 16%,transparent)}
.chart .hot{fill:var(--blue)}
.chart .avg{stroke:var(--ink);stroke-width:1.5;stroke-dasharray:4 4}
.chart-axis{display:flex;justify-content:space-between;direction:ltr;font-size:.8rem;color:var(--muted)}
.source{font-size:.84rem;color:var(--muted);margin:.7rem 0 0}
.facts{display:flex;flex-wrap:wrap;gap:.4rem 1.6rem;margin:.8rem 0 0;padding:0;list-style:none;font-size:.95rem}
.facts b{font-family:var(--font-head);font-size:1.25rem}

/* רצועת סיפור עם תמונה */
.story{background:var(--stone);color:var(--stone-ink)}
.story-grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(2rem,5vw,4rem);align-items:center}
.story h2{color:var(--ink)}
.photo{border-radius:var(--radius-lg);overflow:hidden;background:var(--line)}
.photo img{width:100%;height:100%;object-fit:cover}
.photo-cap{font-size:.85rem;color:var(--muted);margin-top:.5rem}
.photo-row{display:grid;grid-template-columns:repeat(3,1fr);gap:.6rem;margin-top:1.4rem}
.photo-row .photo{aspect-ratio:4/3}
@media (max-width:860px){.story-grid{grid-template-columns:1fr}}
.quote{max-width:760px;margin:clamp(40px,6vw,64px) 0 0;padding:clamp(24px,4vw,36px) clamp(20px,4vw,40px);background:var(--card);color:var(--ink);border-radius:var(--radius-lg);border-inline-start:4px solid var(--blue)}
.quote blockquote{margin:0;font-family:var(--font-head);font-size:clamp(1.15rem,2.3vw,1.45rem);line-height:1.6}
.quote blockquote p{margin:0 0 .8em}
.quote figcaption{font-size:.92rem;color:var(--muted)}
.letter{max-width:680px}
.letter blockquote{margin:0;padding-inline-start:clamp(16px,3vw,28px);border-inline-start:4px solid var(--blue)}
.letter blockquote p{margin:0 0 1em}
.sig{font-family:var(--font-head);font-weight:700;font-size:1.15rem;margin:1.2rem 0 0}

/* שאילתות חיפוש אמיתיות */
.chips{display:flex;flex-wrap:wrap;gap:.45rem;margin:1rem 0 0;padding:0;list-style:none}
.chips li{background:var(--card);border:1px solid var(--line);border-radius:99px;padding:.25em .85em;font-size:.92rem;color:var(--ink)}
.chips li::before{content:"";display:inline-block;width:.7em;height:.7em;border:2px solid var(--muted);border-radius:50%;margin-inline-end:.45em;vertical-align:-.05em}

/* מסגרת דפדפן לצילום מסך */
.browser{border:1px solid var(--line);border-radius:var(--radius-lg);overflow:hidden;background:var(--card);box-shadow:0 18px 40px -24px rgba(30,35,41,.45)}
.browser-bar{display:flex;align-items:center;gap:.6rem;padding:.55rem .9rem;border-bottom:1px solid var(--line);font-size:.82rem;color:var(--muted);direction:ltr}
.browser-bar::before{content:"";width:.6rem;height:.6rem;border-radius:50%;background:var(--line);box-shadow:1rem 0 var(--line),2rem 0 var(--line);margin-inline-end:2.2rem}
.browser img{width:100%}

/* עבודה: צילום מסך + טקסט */
.case{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(2rem,5vw,4rem);align-items:center}
.case + .case{margin-top:clamp(56px,8vw,96px)}
@media (max-width:860px){.case{grid-template-columns:1fr}}
.case-more{display:grid;grid-template-columns:minmax(0,640px) 280px;justify-content:space-between;gap:clamp(2rem,5vw,4rem);align-items:center;margin-top:clamp(40px,6vw,64px);padding-top:clamp(32px,5vw,48px);border-top:1px solid var(--line)}
.phone-shot{margin:0}
.phone-shot img{width:100%;height:auto;display:block}
@media (max-width:860px){.case-more{grid-template-columns:1fr}.phone-shot{max-width:300px}}

/* רשימה עם ✓ */
.ticks{list-style:none;padding:0;margin:0;display:grid;grid-template-columns:1fr 1fr;gap:0 2.5rem}
.ticks li{padding:.85rem 0 .85rem;padding-inline-start:2rem;border-top:1px solid var(--line);position:relative}
.ticks li::before{content:"";position:absolute;inset-inline-start:.2rem;top:1.2rem;width:.9rem;height:.5rem;border-left:3px solid var(--up);border-bottom:2.5px solid var(--up);transform:rotate(-45deg)}
.ticks strong{display:block}
.ticks span{color:var(--muted);font-size:.95rem}
@media (max-width:720px){.ticks{grid-template-columns:1fr}}

/* מחיר */
.price-big{display:grid;grid-template-columns:auto 1fr;gap:clamp(1.5rem,5vw,4rem);align-items:start;border-top:3px solid var(--ink);padding-top:1.6rem}
.price{font:900 clamp(3.2rem,8vw,5.2rem)/1 var(--font-head);margin:0}
.price small{font:500 1.05rem var(--font-body);color:var(--muted);display:block;margin-top:.4rem}
.price-notes{display:grid;gap:.9rem}
.price-notes p{margin:0}
@media (max-width:720px){.price-big{grid-template-columns:1fr}}
/* כרטיסי מחיר (תאימות לעמוד מחירים) */
.price-card{position:relative;display:flex;flex-direction:column;background:var(--card);border:1px solid var(--line);border-radius:var(--radius-lg);padding:1.6rem}
.price-card.featured{border:2px solid var(--ink)}
.price-card .badge{position:absolute;top:-12px;inset-inline-start:1.4rem;background:var(--mark);color:#1e2329;font-size:.82rem;font-weight:600;padding:.15em .7em;border-radius:4px}
.price-card ul{list-style:none;padding:0;margin:1rem 0 1.5rem;flex:1}
.price-card li{padding:.35rem 0;padding-inline-start:1.6rem;position:relative}
.price-card li::before{content:"";position:absolute;inset-inline-start:0;top:.8em;width:.8rem;height:.42rem;border-left:2px solid var(--up);border-bottom:2px solid var(--up);transform:rotate(-45deg)}

/* רשתות וכרטיסים (לשימוש במשורה) */
.grid{display:grid;gap:1.25rem}
.g2{grid-template-columns:repeat(2,1fr)} .g3{grid-template-columns:repeat(3,1fr)} .g4{grid-template-columns:repeat(4,1fr)}
@media (max-width:900px){.g3,.g4{grid-template-columns:repeat(2,1fr)}}
@media (max-width:620px){.g2,.g3,.g4{grid-template-columns:1fr}}
.card{background:var(--card);border:1px solid var(--line);border-radius:var(--radius-lg);padding:1.5rem}
.card p:last-child{margin-bottom:0}

/* שלבים: רצף אמיתי, לכן ממוספר */
.steps{counter-reset:s;display:grid;grid-template-columns:repeat(3,1fr);gap:2rem;list-style:none;padding:0;margin:0}
.step{counter-increment:s;border-top:3px solid var(--ink);padding-top:1rem}
.step::before{content:counter(s);display:block;font:900 2.4rem/1 var(--font-head);color:var(--blue);margin-bottom:.6rem}
.step p{color:var(--muted);margin:0}
@media (max-width:760px){.steps{grid-template-columns:1fr}}

/* FAQ */
.faq details{border-bottom:1px solid var(--line);padding:1.05rem 0}
.faq details:first-child{border-top:1px solid var(--line)}
.faq summary{cursor:pointer;font-weight:600;font-size:1.06rem;list-style:none;display:flex;justify-content:space-between;gap:1rem}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";color:var(--blue);font-size:1.4rem;line-height:1}
.faq details[open] summary::after{content:"−"}
.faq details p{margin:.75rem 0 0;color:var(--muted)}

/* מאמר / מדריך */
.article{padding:clamp(40px,7vw,80px) 0}
.article h1{font-size:clamp(2rem,5vw,3.2rem)}
.article h2{margin-top:2.4rem;font-size:1.7rem}
.article ul,.article ol{padding-inline-start:1.3rem}
.article li{margin-bottom:.4rem}
.breadcrumbs{font-size:.9rem;color:var(--muted);margin-bottom:1.2rem}
.breadcrumbs a{color:var(--muted)}
.callout{background:var(--stone);border-radius:var(--radius-lg);padding:1.25rem 1.5rem;margin:2rem 0}

/* תווית קטנה (רק כשהיא מוסיפה מידע) */
.tag{display:inline-block;font-size:.82rem;border:1px solid var(--line);border-radius:4px;padding:.05em .55em;color:var(--muted);margin:0 0 .6rem}
.eyebrow{display:inline-block;font-size:.92rem;color:var(--muted);margin-bottom:.8rem}

/* CTA */
.cta{background:var(--cta-bg);color:var(--cta-fg);border-radius:var(--radius-lg);padding:clamp(28px,5vw,56px);display:flex;flex-wrap:wrap;gap:1.5rem;align-items:center;justify-content:space-between}
.cta h2{margin:0 0 .3rem;color:var(--cta-fg)}
.cta p{margin:0;opacity:.82}
.cta .btn-primary{background:var(--mark);color:#1e2329}

/* חתימה אישית */
.sig{display:flex;align-items:center;gap:1rem;margin-top:1.6rem}
.sig img{width:64px;height:64px;border-radius:50%;object-fit:cover}
.sig b{display:block;color:var(--ink)}

/* טפסים */
.field{display:flex;flex-direction:column;gap:.35rem;margin-bottom:1.1rem}
.field label{font-weight:600}
.field .hint{font-size:.88rem;color:var(--muted)}
input,select,textarea{font:inherit;color:var(--ink);background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:.7em .9em;width:100%}
textarea{min-height:110px;resize:vertical}

/* כותרת תחתונה */
.site-foot{border-top:1px solid var(--line);padding:2.5rem 0 6rem;font-size:.93rem;color:var(--muted)}
.site-foot .wrap{display:flex;flex-wrap:wrap;gap:1.5rem 3rem;justify-content:space-between}
.site-foot a{color:var(--muted)}
.site-foot nav{display:flex;flex-wrap:wrap;gap:.4rem 1.2rem}

/* וואטסאפ צף */
.wa-float{position:fixed;bottom:18px;inset-inline-start:18px;z-index:30;width:56px;height:56px;border-radius:50%;background:#1f8f4e;display:grid;place-items:center;box-shadow:0 6px 20px rgba(0,0,0,.2)}
.wa-float svg{width:30px;height:30px;fill:#fff}